We seek to hit the right person with the right message at the right time. After defining the media objectives, we identify the various parameters that make up the campaign. This includes everything from creative formats, campaign messaging and life stage identification to frequency of messaging, geographic distribution and the like.
We are actively engaged with the publishing landscape to keep abreast of this highly dynamic environment. This allows us to quickly identify the right placements and appropriate media mix. Our strategic mix of initiatives includes banners and sponsorships to sweepstakes and search engine advertising. We can move beyond the traditional web to other platforms such as mobile and the iPad.