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In the increasing clutter of the web environment, creative has taken a more prominent role in achieving a campaign’s objectives. Marketers are faced with a disillusioned audience. If things are not difficult enough, there are an ever increasing number of competing advertisements vying for these same individuals. How does a marketer stand out in such an environment?
Creative Development is a science rather than an expression of art. It is tied to the objective of the campaign. The digitalroot team stays abreast of the industry offerings, developing a knowledge base that helps determine the appropriateness and effectiveness of creative formats within certain verticals.

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